2 hooks

Apps and software video hooks

2 hooks from short-form videos in apps and software, each with its brand, opening seconds, script beats and pattern template.

Opening frame of the video by @ashleighjamz

SunoAI music creation appOreosandwich cookies

On screen“Text messages from the mom’s group chat at my daughter’s new school / PART 1 / Reception Class Moms 💕 / Hi everyone! Sorry, slightly awkward one but could we maybe agree on some basic rules around lunchboxes? / Song made using Suno / With respect, I’m not changing my daughter’s lunch because your daughter wants an Oreo.”

PatternText messages from [specific group] → “Slightly awkward, but can we [request]?” → [unexpected reason] → [escalating replies sung over reactions] → [blunt payoff].

12.6M viewsobserved @ashleighjamz

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Opening frame of the video by @iamenisa

Sunomusic generation app

On screen“Turning my Albanian 🇦🇱 Dad’s texts into a Balkan Song / Answer u phone my beautiful daughter ❤️ / Enisa PLEASE DON POST THOSE PICTURES OF ME / I don't like it / I LOVE THE NEW SONG / I make all my coworkers buy it on iTunes 👍🏻 / Hello are u ok? / I love my dad 😂”

PatternTurning my [person/source]’s [texts/reviews/notes] into a [music style] song → [readable messages with matching sung lyrics] → [brief emotional closing].

11.5M viewsobserved @iamenisa

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