No productEducation
Spoken“Ready?”
Pattern[Useful things] to [watch/use/do] instead of [unwanted habit] → direct eye contact → point to [option 1] → [option 2] → [option 3].
Read the breakdown2 hooks
Contrast hooks
Puts two states, choices or people side by side from the first frame. 2 hooks, broken down.
No productCareer and workplace
On screen“I'm 43. Laid off 3 months ago and people keep asking: 'So what's your plan?' This. This is my plan.”
PatternPeople keep asking [pressure-filled question] → 'This. This is my plan.' → [carefree action featuring product].
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